Advertisements depict lifestyles and levels of happiness that consumers want to experience, and those serve as symbols of what marketers want their brands to represent. The ultimate effect of a brand on consumer behavior is largely based on how consumers subjectively perceive and relate to the brand. Consumers then can begin to see a part of themselves symbolized by the brand. Peer Influence For many consumers, when their family members or friends have adopted and trusted a brand, they are more likely to trust that brand as well and extend that trust to all products made by that brand, suggests a study by Rajdeep Grewal of Penn State's Smeal College of Business.
Destinations can reach these goals through branding. In this context, defining the brand and branding concepts for destinations and putting forward the importance of these theoretically from the viewpoint of destinations and consumers are among the research objectives. The advantage s that the destinations could provide as a result of their efforts to fulfill the requirements of the branding for being selected as a holiday destination will be expressed.
Determination of the status that will be attained by destinations in terms of branding is also desired with the performed survey study. First step of the research is the literature research. With that context brand, brand image and the destination brand concepts were examined and given information about these concepts.
The next step after the literature research is he literature survey in the next section affects the selection of a destination brand image to consumers, in order to determine the effect will be the level at which it is given in the application.
To this end, questionnaires were applied to the domestic tourists in Ayvalik, inTurkey. Application in order to describe the data obtained at the end of each statement contained in the survey were evaluated based on the frequency and percentage distributions, according to the results, in general, positively affects brand image in consumers' choice of destination has been observed.
Brand, destination, image, tourism. Tourism industry supports the national economic development by providing foreign currency inflow and decreasing unemployment, creates centers of attention that attract foreign investors and helps eliminating cultural differences as a result of the visits performed and contributes to the world peace and security.
Economic borders between the countries of the world disappear and the process of globalization gains speed with each passing day.
The increase in long-distance travel speeds up in the wake of emergence of new evolutions as a result of globalization and developments of speed, security, comfort, capacity and price factors in transport vehicles. Globalization trends taking place in the international economy have also effects on tourism destinations; tourism movement grows and this leads to increased competition between the destinations desiring to obtain a share of world tourism income.
Destinations need to meet the requirements of the branding concept in order to market themselves and compete with other destinations. Today, the importance of the tourism sector has been understood by many countries and the countries turned towards developing new marketing strategies to win different consumer groups.
One of the main reasons of this is that each year the number of people involved in tourism activities around the world increases on a regular basis and it is estimated that it will also continue to increase in the future.
Therefore, the countries entered into a dizzying race of promotion and marketing in order to get a larger share of the present and future tourism market. Turkey is in a favorable situation for the development of the tourism sector in view of having rich historical, cultural and natural appeal.
brands that a consumer would consider buying in the near future (Jin & Weber, ). Also, customer’s advisory has a positive effect on establishing a positive effect on brand and consumer preferences (Güngör & ilgin, ). Theorethical Framework The theory of consumer choice was used as the theoretical frameworks for this study. The Impact of Brand Image on Consumer Behavior: A Literature Review. The research will attempt to find whether there is positive relation between the positive effect of the brand and the consumer purchase decision. The paper discusses the literature the importance of branding and the consumer purchase decision.
As per the November data, it is seen that the number of tourists increased and reached to 27, million people Republic of Turkey Ministry of Culture and Tourism. The process that is implemented in destinations, which had success in this regard, should also be applied in Turkey for sustainable economic returns of tourism.
Turkey, a country where tourism can be made four seasons and that has a structure which could cater to the demands of all sorts of tourist profiles, may have the opportunity to benefit from economic returns of tourism on a long-term basis as long as it incorporates the elements necessary for branding and fulfills the requirements of branding beyond measure.
|The Effects of Brand Image on Consumers' Choice | GÜLSEL ÇİFTÇİ - nationwidesecretarial.com||Factors related with different dependent and country-of-origin effect of brand image and he indicates that consumers use social.|
|Identity Impact||Under a Creative Commons license Abstract The paper deals with the results of the primary research which purpose was to examine the impact of brand on influencing consumers to purchase a product. The goal of the paper is to stress the fact that the brand has an impact on customer decision-making process.|
|The Effect of a Brand on Consumer Behavior | nationwidesecretarial.com||Imprinting in their minds what your brand is and what it stands for can increase sales, particularly in areas where few obvious differences are apparent among competitors. Studies Consumers employ heuristics to make their purchasing decisions, using mental shortcuts to streamline the process and avoid being paralyzed by the number of available options or the need for constant comparisons among competitors.|
|Defining the Brand||Advertisements depict lifestyles and levels of happiness that consumers want to experience, and those serve as symbols of what marketers want their brands to represent. The ultimate effect of a brand on consumer behavior is largely based on how consumers subjectively perceive and relate to the brand.|
|The Effect of a Brand on Consumer Behavior | Your Business||A brand, however, has value to your business only to the extent that it helps drive your clients' buying decisions.|
Investigations in this direction are of great importance because of the huge benefits provided by branding in tourism industry for destinations as well as consumers. In this regard, problem statement, purpose, assumptions and limitations of the research study are discussed in the first part of this study.
BRAND "Brand", having a long history, is a comprehensive term and it is possible to find many different definitions about the brand in the literature. Some of these definitions are the following: Pursuant to Legislative Decree No. Brand image is the result of impressions of consumers gained from various sources about the brand.
Many factors such as trying out the branded product, the manufacturer's reputation, product packaging, brand name, the ad format used and its content and the type of media where the ad is presented are among theses sources. Brand image is seen as the sum of the emotional and aesthetic impressions that occur in the consumers about the product.
Various characteristics such as what that the brand reminds, what it evokes in the eyes of the consumer as well as the buying behavior of the consumer must be dealt with in order to determine the brand image Karpat, Brand image is the entirety of beliefs regarding the brand and it may include elements such as product identity, emotions, and mind associations.
Brand image is the sum of elements adding meaning and value the brand. Consumers evaluate products and brands based on the image they created and they purchase the image, not the product.
Brand must evoke positive brand attributes, benefits, company values, personality, and users in the minds of consumers for creation of a strong brand image. In addition, integration of the brand image with corporate image is also required for a brand image to be effective. Moreover, destination branding is establishment of an emotional bond with the tourists Ilban, Destination branding, having the brand identity development as its focal point, is the process of bringing additional attractiveness to the relevant destination Yavuz, Tourism regions are one of the most important focal points of the tourism movements.
The main objective of the temporary displacements of people is to visit a particular area of tourism.On that same note, 64% of consumers would open an email from a trusted brand; thus, brand awareness and trust are two of top determinants of customer response to brand messages. Brands sway consumer behavior by clicking with consumers’ self-image.
Advertisements depict lifestyles and levels of happiness that consumers want to experience, and those serve as symbols of what marketers want their brands to represent.
The ultimate effect of a brand on consumer behavior is. Brand image is the key driver of brand equity, which refers to consumer’s general perception and feeling about a brand and has an influence on consumer behavior. For marketers, whatever their companies’ marketing strate-.
In line with these figures, tourism destinations will have to compete with other important destinations in the world for marketing their nationwidesecretarial.com a result of the analysis performed, it is intended to measure the effect of brand image on consumers' destination choice.
In our opinion, brand is a factor that has got an impact on consumer purchase preferences and therefore we decided to investigate the impact of brand on consumer behavior in connection with the age category of consumers.
The research will attempt to find whether there is positive relation between the positive effect of the brand and the consumer purchase decision. The paper discusses the literature the importance of branding and the consumer purchase decision.